Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply must follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provide efficiencies that will determine the winners and the losers.

Integrating proven real world automotive advertising best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway.

 Automotive advertising 101 teaches that you must go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part of the marketing and sales process is easy. The hard part that automotive advertising agencies must recognize is that the one constant that has survived on the World Wide Web is human nature. Customers empowered by the easy access of information on the Internet are no longer dependent on auto dealerships — real or virtual — to determine what vehicle they will purchase and who they will buy it from.

Online shoppers are looking for a new or used vehicle, not an auto dealership, and automotive advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred by an educated consumer.

Of course there is no need to throw the baby out with the bath water! Automotive advertising agencies must use conventional wisdoms built on the stable foundation of human nature supported by the efficiencies offered by new automotive advertising applications designed to crash through the glass wall of the Internet to preserve both market share and profits for their auto dealer clients.

The easiest way to satisfy the customer and the auto dealer — in that order — is to give the customers what they want, when they want it — which is immediately — and to do it in such a way that the customers feel that they are buying a vehicle vs. being sold one. That is where the use of new automotive advertising technology and the related improved selling processes come in.

Giving the customers what they want — which is a vehicle not an auto dealership — suggests that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. While this may seem counter intuitive to old school car guys who presume that they must sell themselves before they can sell their vehicles, it is in keeping with equally established wisdom that suggest that automotive advertising doesn’t sell cars it just attracts customers who want to buy one. Simply put, the best advertising message in the world has no value if no one sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the line.

It is an accepted fact that cars sell cars and brick and mortar auto dealerships have gravitated to car rows or auto malls to take advantage of the attraction of having as many vehicles as possible in one location to draw real world car shoppers to their individual facilities. The leveraged advertising of multiple competing dealerships and the added value and convenience of one stop shopping for comparable makes and models at one central location is a value for consumers that has survived on the Internet Super Highway.

Established third party inventory based websites have a proven place in today’s online automotive advertising plans. Most auto dealerships already rely on the leverage of their collected inventories of literally millions of vehicles from thousands of auto dealerships to attract online new and used vehicle shoppers. The search engine optimization, S.E.O., realized by these third party sites coupled with their localized search engine marketing, S.E.M., investments drawn from the collected revenues of the auto dealer clients that participate in these communal sites provide a competitive advantage that no individual dealer or even a large dealer group can compete with.

New technologies being applied to this established business model promise an even better return on investment, R.O.I., for the auto dealers that participate.

ronsmap is a game changing online car buying/selling site for both consumers and dealers that exemplifies the value of improving technologies in existing Internet based marketing platforms. It makes car buying fast, comprehensive, transparent and live. What makes it unique is their new technology that gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings.

Their unique value for dealers is that it provides them with an unprecedented level of sales intelligence on consumer leads, and it enables automotive advertising agencies to promote and engage consumers via social networks.

With existing search engine filters and third party websites online shoppers have to scroll through lists of hundreds of vehicles while clicking and drilling down on each site since not all vehicles for sale are aggregated on any one exit on the Internet Super Highway. Auto dealers that pay the most are typically promoted in the top listings limiting honest competitive comparisons and auto dealers are often non-responsive to general inquiry leads sourced from these lead resellers.

 Auto Dealers are equally challenged by existing marketing platforms that do not provide visibility or insights into consumer’s other vehicles of interest discovered during their online shopping trips and their communications are often mid sales cycle starting long after the initial research by the consumer has been completed. The R.O.I. for auto dealers for leads purchased from multiple third party providers are reduced by duplications and smaller dealers not willing or able to pay for a premium position can’t compete equally with the larger advertisers on these sites.

ronsmap is a new technology driven Internet solution scheduled to launch at the 2010 NADA Convention in Orlando, Florida. They provide the leverage of multiple inventories posted on a unique map-like internal search engine driven by consumer preferences on a local level that places all vehicles that fit the consumer’s search criteria on the same page with no prejudice to premium positions purchased by the dealers.

Their proprietary application provides a level playing field for auto dealers while offering consumers one stop shopping across multiple brands, models and dealerships with the added value of comparisons to For Sale By Owner listings.

ronsmap also accommodates today’s consumer preference for pull/push marketing by integrating a unique social networking application into their platform. Marketing to consumers in social networks requires resources, tools and skill sets to compliment and supplement auto dealer’s existing online selling efforts. ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application enables auto dealers to multiply leads by leveraging the word of mouth, W.O.M., phenomenon associated with viral messages distributed through social networking. This proprietary process embeds a social media engine directly within the vehicles posted on their community site as well as on the auto dealers individual websites.

 It extends the auto dealers reach, promotes confidence for consumers through their solicited comments from their online friends in response to their request for feedback on their intended purchase and it drives more consumers to the auto dealers websites.

Another unique value added feature provided by the new technologies implemented by ronsmap is exemplified by their SellersVantage application. It allows auto dealers to communicate with online consumers in real time early in the decision cycle. It offers auto dealers a comparative view of what other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s stated needs and comparative pricing analytics to know how they rank in the market before they start negotiations to improve closing ratios and preserve profit.

The Intelli-Leads offered by their applications are very robust leads that go way beyond the typical customer name, email address, contact information and questions about the vehicle that they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Technology as applied to enhanced marketing platforms like ronsmap addresses the new opportunities for auto dealers to improve their R.O.I. from third party lead providers and inventory based websites but it doesn’t reflect the equally valued benefits being offered to improve their R.O.I. from their individual S.E.O. efforts and improved conversion rates from their own websites.

Once again, conventional wisdoms must be applied by automotive advertising agencies to provide more for less for their auto dealer clients by recognizing the need to establish brand identity and top of the mind awareness for long term dealer recognition in the market tempered with the need to increase sales and profits today so the auto dealer — and their automotive advertising agency — can survive until tomorrow.

Since consumers are looking for vehicles on the Internet vs. auto dealers it is only logical that the auto dealers should post their vehicles online individually. The trick is to get a single vehicle to stand out from the traffic on the Internet Super Highway. Once again, technology has provided the solution.

Video has surfaced as the media of choice for today’s consumers who grew up watching T.V. and who have applied their preference for Video to their attraction to Internet channels like You Tube and all things video. The search engines role on the newly emerging World Wide Web is to facilitate the consumer’s online search by giving them what they want and since consumers have selected video as their media of choice search engines like Google have decided to give it to them.

The algorithms that drive Google have been adjusted to provide a weighted value to video, a fact that has not escaped automotive advertising agencies responsible for improving the S.E.O. for their auto dealer clients. Video presentations have shown up on auto dealers websites with file names that integrate key word phrases to match the auto dealers websites chosen online identity along with similar embedded meta tags and they are even being pushed onto the search engines through You Tube with their own URL’s to extend the SEO of the auto dealers virtual showrooms.

The value of this enhanced S.E.O. solution is that all of these postings are sourced back to the auto dealers websites which supports the automotive advertising agencies desire to build dealer branding and top of the mind awareness. The ability to take this exposure to the next level is realized by applying the same philosophy of extending the dealers online exposure to their individual vehicles since, after all, that is what the online customer is searching for.

SiSTeR Technologies is an automotive advertising vendor using proprietary cutting edge technologies that has introduced an automated video production platform called VideoCarLot with associated applications including vShock and VidBrid. They are able to convert the still pictures already posted on the dealers websites into professionally produced videos using human voice and existing video footage with integrated search words, meta tags and individual URLs.

These finished productions are then placed onto the auto dealers own websites to increase their highly prized and search engine favored video content plus they are individually pushed through their dedicated API with You Tube to post each vehicle to all linked third party advertisers and to the search engines directly onto the You Tube channel. Since You Tube is a growing search engine second only to their parent company Google the enhanced S.E.O. to the dealer is obvious. More importantly, it allows the auto dealer to present their vehicles to online consumers vs. their auto dealerships while anchoring the associated lead back to the sourcing dealer.

 Once again, technology has provided a win-win scenario placing the consumer’s interests ahead of the auto dealer’s while satisfying the needs of both.

The automotive advertising agencies of today that apply the cutting edge automotive advertising technologies of tomorrow are guaranteed a seat at the table in the future. Today’s justified consolidation in the auto industry has opened problems for many and solutions for the few that are determined to survive. Just as the forest fire burns the trees to allow for new growth, the key for automotive advertising agencies to survive to grow another day lies in the automotive advertising technologies and applications that they use today.

Author: Philip Zelinger
Article Source: EzineArticles.com
Advice on AdSense

“I just feel like I’m not finding enough opportunities for myself.” This is a common complaint that we are receiving from our clients at the minute. In the last two days I have had two clients say to me that they are speaking to agencies, searching online job boards and looking through the paper and are not seeing opportunities that interest them or relevant to their skills sets.Recruitment agencies are suffering severely in the current economic climate, with more businesses recruiting in-house or not recruiting at all. Some agencies are reporting a 40-50% reduction in fees in comparison to this time last year and we have seen significant redundancies or reduction of staff across most players in the Australian market.

Budget restraints mean that even those organizations that don’t have a recruitment freeze (or “cool down”) may not be using traditional methods of recruitment. This is supported by the ANZ bank’s job advertisement series, which found that Internet and newspaper job advertisements fell by 6.7% in June, following a couple of months of stabilization, which is takes the annual fall for 51.4%.

Individuals are still finding new jobs and companies are still recruiting, so how do you find these opportunities?

1) Network

John Lees (leading UK career strategist), reports that approximately 60% of job seekers find work through their network, in comparison to merely 10% through recruitment agencies. Quite often the job opportunity doesn’t necessarily come through your first degree network, rather through their network.

Create a list of all the people that you know and batch them into groups (e.g. sports teams, previous colleagues, parents of your kid’s friends). Then get clear about what you want to achieve and what outcomes you are looking for. For example if you have a specific company you would like to work for, write that down. If you would like a contact within an organisation where you have applied for a role directly, write that down.

Once you have your outcomes listed, email, call or meet members of your network and ask for their help. Many people have a fear of burdening their network or coming across as “desperate.” However, if done in the right way, most people are happy to help their friends/network, feeling privileged to have been asked. Ask for help in an informal way, or over coffee. If you are composing an email, include your request as part of another relevant topic to your groups.

By keeping track of who you have contacted and what the outcomes were and when you need to follow up, you will soon feel like you are making progress. Tracking your progress using Excel or another such tool makes it even easier.

2) Approach Companies Directly

Is there a company or industry that you have always wanted to work for? Why not research opportunities with them directly? If you were to go to a recruitment agency, they would contact these organizations on your behalf. As many organizations do not have the budget to work with recruitment agencies. Why not try this yourself? First of all, get really clear about why you want to work for this organization. What is the benefit to them of hiring you (have you worked for a competitor previously? Do you have a strong understanding of the industry? Do you have invaluable contacts to help with business development?).

Then research their website. Get a strong indication of who they are and what projects they are working on. Look at the careers section of their website; do they have any relevant job opportunities? Speak to your network and see if there are any hints that they may be recruiting in the future? For example if you know that the business is currently tendering for a large project, this could mean that there will be opportunities available if this is won.

Once you have gathered this information, and feel confident about the benefits of hiring you, call or apply on line. Remember if you are applying to a specific job, tailor your resume accordingly. If you are calling to find out if there are any opportunities, firstly see if your network knows any contacts within the business.

Alternatively, find the number for HR via the website, LinkedIn or call via the reception desk. Explain your reason for the call, why you would love to work for the company and ask if they have current opportunities, or potential opportunities in the future. An employer is more likely to hire somebody who is genuinely keen to work for their organization, so even if they don’t have any opportunities available right now, ask if you can send through your resume, so that it is on file. Such calls can also result in an informal meeting, in case things change in future.

By using a holistic approach to your job search, you are more likely to find the job you want. Use the above strategies in conjunction with existing relationships with recruiters and frequently checking online job boards, papers and industry publications.

Author: Jennifer Collier
Article Source: EzineArticles.com
Electrical Pressure Cooker Online

The role of automotive advertising agencies is changing along with the auto industry that they serve. It is important for automotive advertising agencies to educate themselves and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn’t be better.

The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.

Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.

Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”

The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.

Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!

Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer’s website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.

Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today’s consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today’s consolidating auto industry; not so much!

Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal — http://AdAgencyOnline.Net — as well as the blog talk radio station featured on the site — WAAOL, All Automotive Advertising News All The Time — http://blogtalkradio.com/adagencyonline.

For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, “Help is only a click away because — after all, what are friends for!”

Author: Philip Zelinger
Article Source: EzineArticles.com
Excise Tax

With a rise in internet as a vast media for advertising and promotions, branding solutions are going to be cost effective. The online advertising scenario has touched new avenues with banner networks. This type of network is a collaboration of advertisers, agencies and publishers, which is organized for advertising on internet. The internet users benefit from it too, as they keep on looking for products and services over the web. Such a network is helpful in creating awareness among the relevant target audience.

Reaching the target audience is very helpful for advertisers to establish brands. The banner network enables the advertisers to get their ads displayed over this feasible media. This media is approachable by a vast base of potential customers or internet users. The IAMAI’s report says that Indian internet users are more than 46 million. The report also tells the Indian search pattern that counts over 1 billion searches performed every month. The viability of this media is clear from the fact that users look for information on it.

This information is usually gained through search engines or at known internet addresses. With having an online advertising agency in place, an advertiser can reach this traffic. The agency designs creative banner ads and publish it over the banner network. These ads are displayed on web pages of publisher websites, which are under collaboration. Advertising through this means is cost effective, as it provides various payment models to advertisers. Moreover, the ads that are built for display can be made innovative with rich media applications.

In fact, flash video streaming makes attractive video ads these days. An advertiser can have such advertisements published across the banner network. Like an advertiser dealing in stock broking can have the banner ads displayed on websites, which has a relevant content with the same industry. The banner network India is already catering to booming sectors like real estate, job portals, matrimonial, banking, finance etc.

The online contextual and image advertisements appear attractive to the users. This is all due to the brain pool of advertising agencies, which consists of graphic designers. The design, development and publishing are all organized by agency operating the banner network. Hence it comes up as the most feasible media promotion.

Meenakshi Wali is a heading a team of internet advertising experts at Rupiz Ads, a leading media buying agency. She has gained expertise in different forms of Online Advertising Network [http://www.rupizads.com], banner advertising, online advertising, affiliate marketing, search marketing and email marketing over the years.

Author: M. Wali
Article Source: EzineArticles.com
Excise Tax

Most network marketing companies want you to join them and sell or buy a product. With the YTB network, things are little bit different because the company lets you sell travel or you can sell a travel agency, if you choose you can even do both. To become part of the YTB network, you have two options which are available to you. Your first option is to become an RTA or what is known as a referring travel agent. If you choose to do this, you have to pay a one time start up fee of $449.95. There is also a monthly fee which needs to be paid which is used to maintain and update your travel site, the fee is around $50 a month.

When you get friends or family members to book through your online travel agency, you earn 60% of the commission. The more people that sign up and book with you, the more you will earn which makes you eligible for perks and discounted travel rates.

The second option available is for you to become part of the YTB network as a marketing representative. The only difference is that you don’t have to pay any sign up fee for this.

Being a rep of the YTB network allows you to market the company using your own website and sell online travel agencies by enrolling other RTA’s and sponsoring other reps. The only downside to this is that you will not be able to sell any travel and you don’t get any travel credits.

You will receive commissions for every enrollment or sponsorship you sell as well as from the Rep group’s travel agency sales. Since there are pros and cons with both, a lot of members of the YTB network choose to do both, which is your best option.

There are some who say that YTB network is a scam because most of people down the line do not earn the so called commissions that they are supposed to get when tourists book a vacation. Such reports are not true because the company is recognized by Travel Weekly, the leading newspaper in the travel industry and regarded it as one of the leading travel agency for 2007 and 2008. The company is also publicly traded in the stock market.

Most network marketing companies will require you to recruit people in order to be successful. The YTB network doesn’t do that because as a member, you are selling two things; packages to people who want to go on vacation and travel agencies.

Whichever you decide to choose, you earn a sales commission that is probably more than what you are earning on your regular job.

Just to give you an idea how well the YTB network performed last year, the company earned $414 million and more than 50% of it came from RTA’s or referral travel agents. This means that you can also make a fortune with a small investment and be one of the many who have profited from this scheme.

Jesus Leon Is An Expert Online Marketer Who Uses Online And Offline Strategies To Make Money. Want To Learn The Secrets I Use To Grow My Business And Explode My Downline Without Ever Buying Or Calling A Single Lead? Then, Click On The Following Link, Your Business And Wallet Will Thank You For It: http://www.OnlineMLMTraining101.com

Author: Jesus Leon
Article Source: EzineArticles.com
Canada duty

The function of any advertising agency is to promote the products, services and public image of its clients. Whether large or small, this is essentially what all advertising agencies do, or are supposed to do anyway. The benefits of an advertising agency become apparent if their efforts are successful and most people not only recall their ads but also connect it with the need to purchase the product or service because of the perceived benefits or satisfaction that it will provide.

At the very basic level is the limited service advertising agency. They usually offer creative services, including media planning and placement. Other agencies may specialize in certain kinds of advertising such as help wanted ads, recruitment ads, classified ads and those in the yellow pages. This is because an industrial or engineering advertisement may require specific terminology or layout that may not be the expertise of a general full service advertising agency.

Some organizations such as multinationals have so much advertising to do that they eventually set up their own in-house department to develop campaigns or coordinate various aspects with full service advertising agencies Dubai. This cuts cost and saves time.

An Interactive Agency Dubai is different in that it offers a mix of web design and development, search engine marketing, internet advertising and marketing, or e-commerce and e-business consulting. The most successful advertising agency Dubai are undoubtedly those that provide specialized advertising and marketing services for the digital space. At the present time this comprises the Internet, kiosks, CD-ROMs, DVDs, and lifestyle devices, such as the iPod, mobile and PSP. Interactive agencies operate in the same manner as full service advertising agencies, although their focus is on interactive advertising services.

These may include such aspects as strategy, creative, design, video, programming, development, deployment, management and fulfillment reporting. Often, interactive agencies provide digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, website design and development, e-learning tools, email marketing.

 Other things that may also be provided are PPC campaign management, content management services, SEO/SEM services, web application development, and overall data mining & ROI assessment.

The recent boost in Dubai interactive agency can rightly be attributed to the rising popularity of web-based community and social networking sites such as MySpace, YouTube and Facebook. The wide usage of these sites has sparked considerable market interest across the business world, and many interactive agencies have begun offering personal and corporate community site development as one of their service offerings.

All signs point to online networking as the future of brand marketing and interactive advertising will be the core of Brand Communication and Marketing Strategy.

Due to the social networking phenomenon, interactive agencies are also looking into reputation management. This becomes especially important if a company needs online damage control. It is very easy to damage a company’s reputation over social networking sites. Because of how rapidly the information spreads, it becomes absolutely necessary to address any rumors, gossip or other negative online press immediately and this becomes the work of the advertising agency.

Traffic Online Media Solutions is a premier Dubai interactive agency that can help you in everything from launching your products and services online, to targeting your selected audiences to buy and try your offerings. Our range of services is pretty wide and covers everything from web designing and development to search engine optimization, animation and post production assistance. Call us right now to see what we can do for you.

Kate Hanley is an expert on online media solutions, SEO Dubai web development & web design in Dubai [http://www.wewanttraffic.com/services/website.shtml]. She is associated with Traffic Online Media Services, one of the leading SEO Company Dubai.

Author: Kate Hanley
Article Source: EzineArticles.com
Import duty tariff

“I just feel like I’m not finding enough opportunities for myself.” This is a common complaint that we are receiving from our clients at the minute. In the last two days I have had two clients say to me that they are speaking to agencies, searching online job boards and looking through the paper and are not seeing opportunities that interest them or relevant to their skills sets.Recruitment agencies are suffering severely in the current economic climate, with more businesses recruiting in-house or not recruiting at all. Some agencies are reporting a 40-50% reduction in fees in comparison to this time last year and we have seen significant redundancies or reduction of staff across most players in the Australian market.

Budget restraints mean that even those organizations that don’t have a recruitment freeze (or “cool down”) may not be using traditional methods of recruitment. This is supported by the ANZ bank’s job advertisement series, which found that Internet and newspaper job advertisements fell by 6.7% in June, following a couple of months of stabilization, which is takes the annual fall for 51.4%.

Individuals are still finding new jobs and companies are still recruiting, so how do you find these opportunities?

1) Network

John Lees (leading UK career strategist), reports that approximately 60% of job seekers find work through their network, in comparison to merely 10% through recruitment agencies. Quite often the job opportunity doesn’t necessarily come through your first degree network, rather through their network.

Create a list of all the people that you know and batch them into groups (e.g. sports teams, previous colleagues, parents of your kid’s friends). Then get clear about what you want to achieve and what outcomes you are looking for. For example if you have a specific company you would like to work for, write that down. If you would like a contact within an organisation where you have applied for a role directly, write that down.

Once you have your outcomes listed, email, call or meet members of your network and ask for their help. Many people have a fear of burdening their network or coming across as “desperate.” However, if done in the right way, most people are happy to help their friends/network, feeling privileged to have been asked. Ask for help in an informal way, or over coffee. If you are composing an email, include your request as part of another relevant topic to your groups.

By keeping track of who you have contacted and what the outcomes were and when you need to follow up, you will soon feel like you are making progress. Tracking your progress using Excel or another such tool makes it even easier.

2) Approach Companies Directly

Is there a company or industry that you have always wanted to work for? Why not research opportunities with them directly? If you were to go to a recruitment agency, they would contact these organizations on your behalf. As many organizations do not have the budget to work with recruitment agencies. Why not try this yourself? First of all, get really clear about why you want to work for this organization. What is the benefit to them of hiring you (have you worked for a competitor previously? Do you have a strong understanding of the industry? Do you have invaluable contacts to help with business development?).

Then research their website. Get a strong indication of who they are and what projects they are working on. Look at the careers section of their website; do they have any relevant job opportunities? Speak to your network and see if there are any hints that they may be recruiting in the future? For example if you know that the business is currently tendering for a large project, this could mean that there will be opportunities available if this is won.

Once you have gathered this information, and feel confident about the benefits of hiring you, call or apply on line. Remember if you are applying to a specific job, tailor your resume accordingly. If you are calling to find out if there are any opportunities, firstly see if your network knows any contacts within the business.

Alternatively, find the number for HR via the website, LinkedIn or call via the reception desk. Explain your reason for the call, why you would love to work for the company and ask if they have current opportunities, or potential opportunities in the future. An employer is more likely to hire somebody who is genuinely keen to work for their organization, so even if they don’t have any opportunities available right now, ask if you can send through your resume, so that it is on file. Such calls can also result in an informal meeting, in case things change in future.

By using a holistic approach to your job search, you are more likely to find the job you want. Use the above strategies in conjunction with existing relationships with recruiters and frequently checking online job boards, papers and industry publications.
jennifer@incitecoaching.com.au
http://www.incitecoaching.com.au

Author: Jennifer Collier
Article Source: EzineArticles.com
Import duty tariff

The decision to hire a firm specializing in social media marketing, over handling your network profiles in-house, can prove beneficial depending on your budget and available manpower. While you are apt to promote your products and services through traditional means (print, radio/TV, and even pay per click models), social media engagement requires a level of communication that doesn’t always come naturally.

Some who are just learning their way around Twitter and Facebook may not feel comfortable taking on the challenge of attracting fans and followers, and as one hires an agency to handle print and broadcast campaigns, it’s natural to hand over social networking to a firm that better understands how it works. That said, you want to be certain the agency you hire is the best one to represent you and your brand.

If you choose to outsource people to monitor and update your network profiles, don’t hand them the keys to all the castle’s minor forts and assume all is well. For every post, tweet, and video upload made, visitors see only you, not the firm working in the background. Take the time to study your profiles as any visitor would view them, and put your firm to the test.

Facing Negative Feedback: Watch your Facebook fan page closely. Are fans allowed to post to the wall, and add photos and reviews? Has your agency restricted fan participation in any way? Do they delete negative remarks rather than leave them up for you to address?

If you plan a Facebook page for your brand, it’s vital to establish the page within your company first before handing the reins over to an SMO firm. When you set up the page, you are listed as the primary admin, meaning you have the ability to add and remove administrators and cancel the page altogether. Do not give this control to somebody outside your company, and as your Facebook presence grows be sure to monitor how your agents react to posts and represent you in updates they share.

Test Response Time: One aspect of social media businesses and others with products/service to promote find valuable is the ability to offer real-time commentary. With most social networks, response time is key in keeping readers updated and interested. As you monitor your brand name in social search, you might find Twitter users especially address you with an “@” reply. Note the timestamp of each missive sent to your account, then track how quickly your agency responds. Do questions, comments, and complaints go ignored? Is that fact noticed by other social users?

As quickly as people can access their accounts – laptops, smart phones, etc. – the manner in which your SMO agency should respond must reflect a timely presence. Otherwise, visitors are likely to accept your social networks as another means of distributing press releases.

Socializing Outside the Box: Thanks to RSS capability, one can integrate social profiles into a number of places. A good SMO agency is always abreast of new developments in social media. You need to ask yourself: how proactive is my agency in getting my brand out there? Are they looking into new networks for possible integration, or are they wasting time signing you up for things you don’t really need? When it comes to analytics, is your agency more concerned about cramming as many bodies into a box as possible rather than concentrating on an audience that is actually interested in your services? It’s easy to get thousands of Twitter followers, if you track down people who auto-follow just for the purpose of being seen, but if you want to maintain genuine interest it’s better to grow an audience naturally. A reputable SMO firm will know this.

As you invest the time in building your social presence, spend some of it watching those who tweet and post on your behalf. The face you present to the world is one that can be shared easily and quickly now, make it a good one.

Kathryn Lively is a social media specialist assisting clients with social media optimization and travel social media services.

Author: Kathryn Lively
Article Source: EzineArticles.com
Creditcard Currency Conversion Fee

Free debt relief networks are available online. A person in need of a debt agency will have to just be a bit net savvy and browse through the internet to get the information he requires.

Debt relief networks will have many debt agencies affiliated under them. These agencies have to go through a series of credibility tests. Agencies with a good track record will be part of the network. A genuine debt relief agency will only charge a minimum amount which is 20% of the money they have managed to save for you. They are many non profit organizations that are willing to provide the same services as well.

While choosing a debt agency the debtor has to take great care as there many fraudulent companies waiting out there to take advantage of people and rob them of the little money they have. To be absolutely sure of the authenticity of the debt relief agency it is au courant to follow the guidelines provided by the network.

Debt agencies provide services to families and individuals to overcome legitimate financial problems ultimately helping the debtor to take control of their financial life. Debt relief agencies concentrate on substantially reducing the amount to be repaid to the creditors. They help in eliminating the stress of the ever growing debts the defaulter is facing. They will help the debtor to realize that bankruptcy is not the final solution to all bad debts situations. But if bankruptcy is the option to follow they give adequate advice which will help in minimizing the bad effects of bankruptcy. Most importantly they will ensure that the payment made by us will be reduced and will get the debtor debt free in couple of months.

If you are struggling with paying back your credit card debt or any other unsecured debts there is legitimate help out there. Debt settlement usually makes financial sense for consumers with over $10k in unsecured debt. There are also other options available. To talk with a debt relief counselor for free help check out the following link:

Free Debt Advice

Author: Linda Strom
Article Source: EzineArticles.com
Low-volume PCB maker

It is the boon of the global economy that companies have liberty to run their operations and businesses across national frontiers. However, liberty to do business in different countries and cultures neither does setup your business nor make an image for your brand unless you do not make some smart business decisions. Setting up of an effective PR campaign is one of those steps that pull up your business, successfully, in foreign shores.

For expanding business or making an image for your brand, you can choose either an International public relation network or a local PR agency. About the selection of a public relation firm an International public relation firm poses many advantages over local PR agency.

The biggest disadvantage with a local PR agency in terms of International Public Relations is that, it hardly shows any co-ordination between different countries and each Local company seems like running their own campaign. Though, their always remain a sense of autonomy in operations of the local PR agency, however, without an organized co-coordination a local PR agency heaves heavy on cost and success of a PR campaign.

One of the disadvantages with local PR agency is inconsistency in delivering message in different territories can also lead to a dilution of core values and positioning. Apart from the dilution of core values, it also can make bad impact over existing clientele and can ruin all the heavy investment made in International Public Relations. Moreover, inconsistency, delivering the messages even can go across borders through international media tarnishing the image of your brand. Contrary to inconsistency in local firm, an International Public relations network holds control over entire operation from a centralized authority based at headquarters of the company, yet they provide certain level of independence to the channel partners.

The other major disadvantage with local companies is content duplication which also results in wastage of PR resources. As the operation is run over number of countries thus the overheads and administration costs of International Public relations keeps on duplicating over in each country, whereas, in case of networked operations duplication of cost and content is controlled from centralized monitoring.

There are many other advantages with an International public relations network that is not possible with a local firm. It can easily promote and brand product and services that are beneficial to multicultural audience and project a multinational and multicultural image for a company. It can do a multicultural research and analysis for a company thus suggesting product and services in demand. International public relations network can make favorable suggestions after researching multicultural audience and can also provide word of mouth referrals for business promotion.

Mansi Aggarwal recommends you to visit http://www.gcpr.net for more information on public relations.

Author: Mansi Aggarwalb
Article Source: EzineArticles.com
Low-volume PCB maker